Virtual and Augmented reality technologies have taken many industries by storm and have changed the perception of how a human can learn. These technologies have disrupted sales training by recreating real life scenarios which most definitely provide better practical experience. It not only helps sales managers to lead efficiently but to also keep a close eye on each sales person’s performance. Generally speaking, when there is a new sales pitch coming up, salespeople end up practicing in front of a mirror or even with a friend, but that’s definitely not the same as delivering it in front of a conference room packed with strangers. One can actually go ahead and simulate these events in a risk-free environment with the help of virtual sales training using AR & VR.
Role-play in sales training
Sales departments are already using something similar in their classroom sales training. Sales role-play – an improvisation game where your sales team interacts with individuals acting as archetypes of various customers. It is an underrated tool to get your team prepared for the unexpected.
It is nice to have a pleased customer who knows exactly what they want to buy, but they need to be prepared for any client scenario.
Virtual Sales Training can bolsters your sales techniques by:
- Creating familiarity with the types of individuals your team is most likely to interact within the course of their work;
- Building empathy for your clients, by having your staff act as customers;
- Learning conflict resolution by interacting with unhappy customers that are simulated.
Improving onboarding time by using AR/VR role-playing tools
Use of VR in sales Training for specific scenarios rather than theoretical scenarios allows new recruits to get up to speed and be successful with real customer experiences in no time, rather than predictable or scripted scenarios. For certain scenarios, such as objection handling, for example, it is generally more difficult for a salesperson to manage it effectively if he/she has not done it for that particular product or service beforehand. Also, using VR, new trainees can actually receive the same sales training without actually allocating another resource or salesperson to train them.
Use of VR in sales training
Corporate training has gone a long way from static and linear training to AR and VR – offering interactive and immersive training. By placing a trainee in an environment in which they feel they are actually dealing with a customer, has found to have been far more successful than learning content from a slide or brochure. Excellent sales people not only make the sale but also create a long-lasting impact on the consumer. Sales become more of an emotional link between two people. When sales trainees actually run these simulations several times and face situations they would most likely run into in the real world, it improves their morale and helps them to manage sales calls with greater efficiency.
By delivering a real-life experience through Virtual Sales Training at an affordable price, AR and VR technologies will allow sales teams greater exposure to top-notch learning opportunities that would otherwise have been out of reach due to budget and time constraints. Companies that are moving towards the use of Virtual Sales Training seem to be having an advantage over their competitors in terms of the sales preposition. In the near future we can expect sales teams in every industry to reap the benefits of using AR/VR training exercises by exhibiting enhanced skills, increased productivity, and better performance.
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