Challenge – 3 weeks to recreate a 3D render from an expert photographer’s capture of interior design.

Tools – 3DS Max, Photoshop, V-ray

Objective – Compare financial investment into expert photography or 3D art

Credits – Akhila G, 3D Artist

Photography is the time-honoured confluence of art and science brought together. It combines the photographer’s ability to interpret reality with rapidly-evolving camera technology. The resulting photos no doubt hold great aesthetic value especially for the romantic connoisseur of memorable moments But these precious memories come with certain prerequisites that are both hard to put together and come with a heavy price tag. A photographer, home-staging, accompanying assistants, appropriate lighting, requisite furniture all need to be perfectly synchronised for the photoshoot.

3D Rendering, as an alternative, is the process of producing an image based on three-dimensional data stored within a computer. It is a creative process similar to photography or cinematography because you are lighting and staging scenes to produce images. Unlike regular photography, the scenes being photographed are imaginary and everything in a 3D-render needs to be created (or re-created) in the computer before it can be rendered. This is a lot of work, but allows for an almost infinite amount of creative control over what appears in the scene and how it is depicted.

The three-dimensional data that is depicted could be a complete scene including geometric models of different three-dimensional objects, buildings, landscapes, and animated characters. Artists need to create this scene by Modeling and Texturing before the Rendering can be done. The 3D rendering process depicts this three-dimensional scene as a picture, taken from a specified location and perspective. The rendering could add the simulation of realistic lighting, shadows, atmosphere, colour, texture, and optical effects such as the refraction of light or motion-blur seen on moving objects – or the rendering might not be realistic at all, and could be designed to appear as a painting or abstract image.”

Therefore, if we were to compare, computer-generated images or renders are solving the challenges associated with photography. One such case was resolved by the 3D team at Xarpie Labs. Svasa Homes, our luxury real estate client with a project in Basavanagudi, was commissioning photographers to capture interiors for their promotional requirements. We pitched a more efficient and economical solution. Our challenge was to match 90% of their requirements pertaining to aesthetics and quality while staying well within the price. Not only did we exceed expectations, but we have also secured 100% of image content requirements for their marketing collaterals. A render of the property was even published as a full-page feature in a recent edition of The Times of India. 

Here is a sample result from the first challenge. 

Scroll the bar towards the right and left to compare the photograph with the 3D render.

Write to us with what you think!

Co-author: Alpa Bansal