Retailers already know, there’s more to selling than meets the eye. Core industries of infrastructure, real estate, automotive and manufacturing should apply the same principles.
The majority of the information our brains process (83%) comes in through our sense of sight. That’s right. We’re overwhelmingly visual when digesting information in comparison to our other senses. If you’ve ever mulled over the importance of your brand’s visual identity, this statistic should catch your attention.
Inventory display plays a key role in decision-making – both on the customer and supplier ends. Projects/products which are selling out quickly from the launch date denote demand and favoured amenities/features. The manufacturer or builder can further apply concepts of in-store design to web experiences in order to lead customers to what they want them to see through a consistent story guided by their brand. This leaves the sales experience less to chance or dependency on a singular gifted sales person on site.
Technology, through realistic or stylized renders and 360 web experiences, allows all of this. A potential industrialist, home or office buyer can check out availability at his or her location anywhere across the globe without the need to interact first with a stuttering or ill-informed salesperson on the actual site. More intelligence with layers of data, sort of like geo mapping, can make a more meaningful engagement with the project and product and potentially attract more investment.
A simple use case is the apartment availability display made available to our real estate clients. This has helped Xarpie Labs’ customers build their brand image as a transparent, consumer-experience focused real estate developer.
Heavy tools, machinery, infrastructure enterprises can use digital reality visualisations, which not only provide a bird’s eye view of the domain and its components, but also enables their clients’ decision making process. This potentially leads to a quicker purchase order. Xarpie Labs’ technology solutions can be engineered still further with Augmented Reality (AR) which may even control errors in inventory handling and supply chain.
References:
- https://www.hdfc.com/blog/all-about-real-estate-inventory
- https://www.zetes.com/en/news/the-lack-of-visibility-in-omni-channel-retailing-is-leading-to-lost-sales-loyalty-revenue
- https://www.shopify.in/retail/6-visual-merchandising-tricks-to-boost-your-sales-per-square-foot
- https://www.iqmetrix.com/blog/3-facts-about-shopper-psychology-to-guide-your-visual-merchandising-efforts