The market is evolving day by day: greater connectivity implies consumers are getting better informed, in general. Today, more than 400 million Indians use the internet, exchanging information, and thus getting influenced. Self-education is more rampant than ever. Specifically, in the space of spatial and product design, social media platforms like Pinterest, Dribbbles, etc. have become a default choice for visual referencing. Users browse through these sites and understand market trends. Therefore, it has become even more important for designers and architects to embrace better formats to narrate their design concepts. Besides influencing their client, immersive visualization eventually creates a buy-in into the project.

Visualization – a very simple term in its literal sense – creates a powerful impression on people/audience/decision-makers if the choice of display format is judicious. Most of the industries consider ‘visualization’ to be synonymous only with architectural firms, design firms, and design consultants. Why? Because the very intent of their business is to help their customers visualize their own living spaces, offices, apartments, buildings, projects, etc. An architect’s idea can be represented effectively through the use of diverse visual formats. With the current solutions, Xarpie Labs offers, it cannot get any better than taking a customer to his or her office space in the future!

Xarpie Labs, a provider of immersive experiences, based out of Bengaluru, India has been working with multiple architects and designers, helping them convey their design ideas and products or styling concepts to their end customers through the means of immersive lingua franca solutions. The different solutions offered by our tech team, at their very core have been crafted to empower and enable diverse stakeholders – to make a decision towards investment, funding or purchase, as relevant. What differentiates Xarpie Labs from its competitors is the fact that the company has always given priority to the intent and user experience.

Our engagement with architectural firms or consultants is complementary to their skills as we bring in our technology expertise in spatial visualization, thereby building confidence and collaboration with firms. The result is a solution that addresses their market needs and helps them project a spatial design with aesthetic consistency. The team has been successful in handling a variety of applications spanning real estate, hospitality, and retail.

When the architect wins the bid for a project and deliver the project brief at the concept stage itself – that spells success for us!


  • Virtual and Augmented Reality in Architectural Design and Education by Julie Milovanovic, Guillaume Moreau, Daniel Siret, and Francis Miguet